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CASE STUDIES

AMP MARKETING GOALS
Jeremy Porter
Founder and President
Atlanta Motorsports Park
CREATIVE BRIEF Dimensional Design was approached with designing and manufacturing the entire interior space for Atlanta Motorsports Park’s new Member’s Club. The architect had built a shell, but it was up to the designers and craftsmen at Dimensional Design to provide articulated, purposeful and marketed solutions to generate this facility’s atmosphere from the ground up. 1. Create dynamic, high-energy interiors that reflect the sport’s attention to detail

2. Finish the interiors within the budget and time constraints

3. Make the space multi-functional for all types of AMP events
At Dimensional Design, we’re often asked, “What’s your favorite project?” We can speak for our designer, Steffan Clousing, when we say that his is definitely Atlanta Motorsports Park. Tucked away in the North Georgia mountains, Atlanta Motorsports Park is a take on the private country club model as an exclusive retreat for members to test the limits of their cars. Described in their motto, “why buy a fast car you can’t drive fast,” AMP built two world class, Formula 1-styled race tracks – one built to race sports cars like Porsche and Ferraris, and the second track built for kart racing. Due to our designers’ love of cars and racing, we couldn’t pass up on this unique opportunity. The level of collaboration, design, and implementation from start to finish was far beyond what either the architect or owner thought was possible and set the tone for the new crown jewel of AMP.

Jeremy Porter, founder and CEO of AMP, and Dimensional Design teamed up to capture the look and feel Jeremy wanted for his track and reflect that into the clubhouse. In the end, our designs breathed the excitement and energy of racing, and we made sure to add in special details, such as a carpet with a tire skid pattern, or carbon fiber accent pieces, to fit the automotive atmosphere.

Because of our successful design and implementation of the clubhouse, we were asked to do the same for several private garages as well as their newly built karting facility. Capturing the fun and excitement anyone can experience in getting behind the wheel of a kart, the end result of our design is a state-of-the-art karting utopia for racers of all ages. Atlanta Motorsports Park is now a top ten rated track in the Motorsports industry by Road and Track magazine, and we are proud to have played a part in creating this new motorsports retreat.
From the beginning they had passion about our project and attention to detail in vision that surpassed what I had personally. Their pricing, implementation and refinement of the project was spot-on. The comments from my team, my members and all of our vendors have been so positively overwhelming about the design and their work. They always are responsive and fun to work with. I would recommend them to any business that wants to separate themselves from their competitors.