4 Ways to Reduce Trade Show Expenses and Boost Results
When participating in trade shows, you want to ensure you get the most out of your investment. It means reducing expenses wherever possible and maximizing results. From budgeting and planning to transportation and booth space, it takes a lot of coordination to make a custom trade show appearance successful.
Cost reduction and budget allocation are critical to reducing trade show expenses. The average company allocates about 31.6% of its marketing budget to attending trade shows. This blog post will discuss the best trade show tricks to reduce cost while maintaining a memorable exhibit.
1. Plan Ahead
It is always cheaper to plan and book your trade show booth, airfare, and hotel rooms well in advance. You will pay a lot more if you wait until the last minute. For example, a trade show expense breakdown will include the booth space cost, which is generally cheaper the earlier you book it.
Travel-related expenses, such as airfare and hotels, are typically cheaper when booked early. Planning will allow you to take advantage of early bird discounts and avoid paying premium prices for last-minute bookings.
Do not wait till the last minute to approach a design firm! Regardless of the size of your exhibit space, the sooner you coordinate with a design team, the less rush fees and logistical complications might occur.
2. Cut Down on Booth Size
Depending on your products, you may be able to get away with a smaller booth. For example, if you’re selling jewelry, you won’t need a lot of space. Or, if you have a large product, like a car, you can use a smaller booth and just put the product on display.
You may be able to negotiate with the trade show organizers for a smaller booth. Another way to reduce booth costs is to share a booth with another company.
It can be a great way to reduce costs and generate leads because you’ll have two companies’ worth of foot traffic coming to your shared space.
3. Rentable Displays
Since most companies only showcase at one or two trade shows a year, the option of renting display structures is a cost-effective alternative. Exhibit rental companies mainly focus on pop-up SEG graphic frames which are absolutely a useful option but sometimes can make your brand appear cheaper. To offer an economical yet visually appealing design, Dimensional Design has created a unique rentable inventory—including structural walls, LED receptions desks, TVs, furniture etc.— that is all customizable to your brand.
4. Bring Your Equipment
Let your product do the talking! One of the best ways to fill up your exhibit at low cost is using your own product to sell itself. This Osborn trade show exhibit perfectly emphasize the concept of using your own product to sell itself. With very little graphics, their talented craftsmanship encompassing each kiosk for a visually appealed yet economic design.
If you have the option to bring your own equipment to the trade show, do it. Let’s say, for example, you need a computer to run your booth. You could rent one from the show or bring your laptop from the office. Bringing your own appliances and equipment will almost always be cheaper than renting, giving you the added bonus of being familiar with your technology.
5. Use Social Media and Other Free Marketing Tools
Social media marketing like tweeting, LinkedIn posts, and Facebook ads are all low-cost or even free ways to market your trade show booth. You can also use email marketing to reach a wider audience without spending much money. It’s key to broadcast your show appearance prior to the actual event so your potential clientele can plan to attend.
You can use many other free marketing tools to promote your trade show booth. For example, you can list your booth on the trade show website and in the official show directory. You can also distribute flyers and postcards to local businesses.
We understand the challenges of working within a budget and the importance of getting the most out of your investment. Dimensional Design is an expert in custom trade show exhibits and displays. Because we work with a wide variety of clients, we’ve seen it all and strive to deliver solutions that meet your goals and exceed expectations.