Dimensional Design - Custom Trade Show Displays & Corporate Interior Design

Choosing the Right Color For Your Trade Show Displays

Choosing the Right Color For Your Trade Show Displays
Making the right color choice for your trade show displays is a powerful tool for your brand. You have only 5 seconds to grab the attention of attendees, so you need your booth to stand out from the rest. You need a unique color that people can relate to and connect with, and you can do this by using color psychology.

The Color Connection

The following are some options that guarantee the success of your trade show display.


This is one dominant color that is easily noticeable. People associate it with passion and aggressiveness, which will certainly capture their attention. However, you can use it as an accent color or a border to avoid being too overbearing.


The first thing that comes to mind when people think about yellow is positivity and joy. It brightens up the display and makes other colors pop. Therefore, you can also use it as a complementary color.


This color works if you are looking to grab attention instantly. It works perfectly for brands seeking an urban edge over the rest, and the best part is that it is vibrant, like reds and yellows. However, you should be careful not to overdo it because it can get visually loud.


You cannot go wrong with green when you want to evoke feelings of calmness and relaxation. You'll notice that it is commonly used by brands working in environmental justice and academics.


One way to elevate your booth to make it look more regal and sophisticated is by using purple. It signifies elegance, class, and prestige without overshadowing other colors. However, you can pair it with brighter colors like gold and yellow to avoid dullness.


You will notice many tech brands use white for their logos and products. It represents cleanliness, purity, and simplicity and helps light up your display booth. Many use it to complement other colors because a white display doesn’t command that much attention. You need to use it alongside other colors to ensure you capture and keep people’s attention.


Another winning color for your trade show displays is blue. The public naturally gravitates toward it because of how calming it looks, making building trust with associated brands easy. It helps that there are so many shades to choose from.

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Design Board

Choosing the right color for your display show is an important decision. It can either work or not unless you know which colors are trendy and those that evoke certain feelings in people. If you need assistance in choosing the right colors for your display, contact Dimensional Design for help with your custom trade show display.