How Long Should You Wait Before Changing Your Retail Displays?

How Long Should You Wait Before Changing Your Retail Displays

In the retail world, great products often speak for themselves. However, even if this is the case, you must position each item well in the store. As a business, your retail product displays inform how customer experiences unfold. With that in mind, it is essential to ensure frequent updates so that the store looks fresh throughout. The last thing you want is for prospective customers to think you don’t restock or sell old stock. Here are vital factors to determine how often you should change retail displays.

New Product Launches

The ideal time to change your retail displays is during a new product launch. Start by customizing display designs and finding suitable spots for the merchandise. Industry professionals recommend displaying new products at the point of purchase, near the entrance, or in other eye-catching areas within the store. This helps attract the attention of regular customers as well as encourage impulse buying.

Season Changes

Another reason to determine how frequently you should update your retail store displays is seasonal changes. Shoppers are usually aware of season-specific products, meaning you will push some merchandise more depending on the time of year. The management should focus on the various products for every season and also change retail displays to align with the tone. In addition, the color scheme also makes a significant shift throughout the year, so think brighter to enhance the visibility of the products you want.

How Long Should You Wait Before Changing Your Retail Displays?

Major Holidays

People celebrate different holidays throughout the year, which informs your decision on the frequency of refreshing promotional retail displays. If your establishment offers holiday deals or promotions, ensure the displays you put out reflect the sale. Although the traditional holiday season is an expected time for shoppers to visit your store, other holidays offer an excellent opportunity to change the displays and keep your store refreshed.

Current Events

Besides the usual seasonal changes, you should refresh the retail display on your store to show current trends and events. If a specific product on your shelves is getting significant traction on social media platforms or in the news, put it in front of the store to attract customers and enhance the overall shopping experience.

Customer Feedback

Lastly, you should refresh your retail displays based on customer feedback. “The customer is always right,” and this applies to their opinion on different products. You can conduct a survey to collect customer feedback or instruct employees to document comments about the product. This will help you determine if you should display or take down a product from the shelf.

There you have it! These strategies can help you make the most of your trade show. Contact us at Dimensional Design and schedule a consultation with our team for custom trade show booths, proven strategies, and guidance on improving customer engagement.