Dimensional Design - Custom Trade Show Displays & Corporate Interior Design

How Often Should You Change or Upgrade Your Business Signs?

Signage is an essential part of any business. It’s the first thing customers see when they walk in and can set the tone for their experience. That’s why ensuring your signage is up-to-date and accurately reflects your brand is essential.

Read more: Importance of Signage in Business.

As a business owner, knowing when to update your signs is essential. Depending on the sign type you have, different factors will determine how often you should replace them.

For example, if you have an LED sign, the LED lights may need to be changed every two to three years. On the other hand, if you have a banner or poster in your window, it can last longer if it’s taken care of properly.

Signs Your Business Needs a Signage Update

Signages are an essential part of any business. They help customers find your store, announce special promotions and discounts, display hours of operation, and more. Despite their importance, signs can quickly become outdated if not correctly maintained. Knowing when to replace or update a sign is vital for businesses that want to keep their loyal customers informed and engaged.

Here are some signs to check for:

1) Faded Colors

Fading occurs when the colors used in a sign become dull or start to blend. This is usually caused by exposure to the elements, such as rain, wind, and sun. If you notice that your signs are starting to fade, it’s time to replace them with new ones with more vibrant colors.

2) Poor Visibility

A promising sign should be easy to read and visible from a distance. If customers have trouble seeing or understanding your signs, it may be time to replace them with bigger, bolder ones.

3) Peeling Graphics

Graphics represent your brand and should be treated as such. If your sign’s graphics are starting to peel, it’s time for a replacement – soon! Peeling graphics can give the wrong impression to potential customers and ultimately hurt your business.

You can choose to update your graphics before they peel or wait until the damage is done. If you choose the latter, replace them as soon as possible.

4) Outdated Messages

Business trends and marketing techniques are constantly changing. As a result, so should your signs! Make sure that the message on your sign still accurately reflects what your business is offering. Otherwise, potential customers may need clarification or falsely assume that your products and services are no longer available.

5) Increase Brand Recognition and Sales

When you update your business signs regularly, you increase the likelihood of customers recognizing and remembering your brand. Keeping up with trends in design and messaging can help ensure that your signage stands out from the competition. Keeping your signs fresh and attractive will draw more attention to them, potentially increasing sales.

SVEDKA BAR at Suntrust Stadium in 2018
SVEDKA BAR at Suntrust Stadium in 2023

6) Keep Up With Competitors

If you want to be competitive in the market, keep up with your competitors and ensure that your business signs are as good or better than theirs are. Regularly update your signage to make sure that they stand out and give customers the impression that you’re on top of trends and an industry leader.

Call Dimensional Design for the best corporate signage for your company. We understand the importance of having your signage look its best to attract customers and build a professional image.