How to Choose Trade Show Material

Trade Show Booth

The materials you select for your exhibition can make or break your presentation. Luckily, it is possible to create an impactful and memorable display just by following a few simple rules. Here is how to select  your trade show materials:

Have a Clear and Consistent Brand Identity

Branding is literally the cornerstone of any trade show presentation. When selecting materials, it is important to keep the colors, textures, and designs in alignment with your desired brand image. The material choice will complement and expand the theme of your exhibit.

Wood, metals, acrylics, fabrics, solid colors, glossy, matte, smooth, rough, and the list of options goes on. Establishing the theme of your exhibit is the first step to narrow down the possibilities. The most common tactic is matching the colors of your logo or evoking the personality of your business.  For instance, a fitness brand may use vibrant, high energy materials and graphics. Conversely, rich wood tones or sleek metal finishes may work best if you manufacture luxury items. The whole idea is to leave a lasting impression on everyone who visits your booth.

Find the Balance Between Durability and Portability

The key to remember is your exhibit is not a permanent installation. It is also important to consider the purpose of every material in your project. Longevity, cleanability, and visibility all play a role in your material choices. When to use fabrics vs solid surfaces will depend on location, usage, and budget.  For instance, are you looking to exhibit the booth once or multiple times? Materials you choose should be easy to transport and install while sturdy enough to withstand the whole exhibition process.

Match the Materials to Your Needs

If you intricately analyze the roles you want your materials to play in the project, you will have an easier time during the selection process. Product displays should complement rather than overshadow the showcased products. Thus, opting for materials with simpler qualities such as solid colors or low-contrast textures is typically advisable. On the other hand, backdrops or reception desks are a great opportunity to use more dynamic materials that will stand out.

Determining whether to opt for a gloss or matte finish is a common dilemma encountered in every design process. While glossy finishes can exude luxury, an excessive amount of glare may prove distracting. On the other hand, matte finishes can evoke a clean and contemporary aesthetic, yet risk appearing lackluster if overly simplistic. In many cases, combining the two can offer a balanced and dynamic result.

Have a Budget Plan

Begin by prioritizing the key features of your presentation to discern which materials are indispensable. Seek out cost-effective alternatives that maintain the desired level of quality, without compromising the purpose or visual aesthetic.

Lastly, try to invest in materials that can be used for multiple shows. Even if you don’t plan on having another exhibition, you can always resell them or hire them out and recoup some of your costs.

Read more: Your Ultimate Trade Show Planning Checklist

Contact the Professionals

Preparing for a trade show exhibition can be hectic, especially if it is your first time. At Dimensional Design, we commit to taking the load off your shoulders so you can focus on what you are good at. Our services range from conceptualization and design of custom trade show exhibits to transport and logistics. Give us a call today and turn your dreams into reality.