How to Design Exhibition Booths 101

In today’s day and age, custom trade show exhibits are a way to stand out among intense competition. It can be crowded to stand out online. But of course, the same goes for in-person events.

So then how do you design the right trade show booth for your brand? Let’s talk about some key factors to consider to make sure you have the best trade show booth design possible. That way you can increase revenue, visitors, and growth.

Booth Design Plan
NyloDeck Booth Design

How To Plan Your Booth Design

Start Early

The first tip for how to design a booth for exhibitions is to start early on your design phase. Give yourself several weeks before the trade show to actually put your design process into action.

This can often involve creative elements and brand research to understand what direction you’re going in.

Know Your Goals

You want to understand your competition, your mission, and ultimately what problems you’re going to solve for your customers. That way everything in your trade show booth design communicates that.

This will help you have solid ideas when you get into the creative development stage. You can create innovative designs that attract attention and increase conversions.

Consult the Experts

Experts in design, like those at Dimensional Design, can engineer your creative ideas from start to finish. They can even help you with initial phases of planning.

The skill sets of professionals take these creative concepts and turn them into physical design elements. This could include lighting, signage, construction, and more.

Optimize your Text

For any kind of text that you’re going to include, such as signage or logos, make it as large as possible. First of all, this will attract more attention and encourage greater foot traffic.

Furthermore, your target market may range anywhere from 18 to 80 years old and beyond. Everyone has a different vision, and so you want your text to be large enough to be readable from far away and up close.


Consider using unique and out-of-the-box designs for the shape of your trade show elements. For instance, instead of it just being a square box, you might think of adding other geometrical elements like triangular, circular, or spiral shapes.

Anything that might stand out is a good idea in terms of the shape. You don’t want to get too complicated. But as long as it’s within your brand design guidelines, then unique shapes are helpful.

NyloDeck Booth

Think About Colors

Similar to the shape, your colors should be in line with your brand. However, using brighter colors than your typical brand palette could be a good idea.

For instance, warm colors like pink, orange, and red tend to attract attention and stand out. These colors draw the eye.

Think About Lighting

Consider using LED lighting when brainstorming how to design a booth. You can customize your lighting design for different days of the trade show, different times of the day, or for different promotions.

You can even use automated LED signage and lighting to produce various branding messages.

Product Demos

If possible, bring a physical product or videos of your product. There’s nothing better than your potential customers getting their hands or eyes on your solutions.

They’ll feel like it’s more real and tangible. And it’s one way for how to design a trade show booth that rocks.

Experience Great Trade Show Booth Design Today

Reach out to the experts at Dimensional Design for custom trade show booth design. Discover the benefits of having experts help you craft your ideas, make them a reality, and attract more customers to your brand.

That way you can focus on doing what you do best and serving your customers at the highest level possible.