How to Get the Right Signage for Your Business?
When starting a business, one of the first things you need to do is set up your signage. This is essential to marketing your business and letting customers know what services you offer.
Read more: Top Reasons Why Signage Is Important To Your Business.
Signage helps to create an impression and draw people’s attention, so you want to ensure you choose the proper signage for your business. Here are some tips on how to select the correct signage for your business:
1. Choose Signage Based on Your Business’s Purpose and Message
Any business sign and decal should be chosen based on its message. Signs should reflect your business’s purpose, beliefs, and mission statement. Look for bold, eye-catching colors that will grab people’s attention, fonts that are easy to read, and quality materials that will last a long time in different weather conditions.
For example, if you run a business with a friendly, approachable atmosphere, choose bright colors and inviting fonts for your signage. On the other hand, if you’re running an upscale business, opt for more muted tones and classic fonts that convey sophistication.
2. Determine the Type of Material To Use for Your Signage
Here are some of the materials and their advantages:
- Aluminum is a popular choice due to its lightweight, low cost, and easy installation. It also resists rust and other elements that could cause damage over time.
- Vinyl is another budget-friendly option with a wide range of possibilities for customizing your signage. Plus, they can be printed on and removed without causing permanent damage.
- Acrylic is a popular choice for sign boards, as it is sturdier than other materials and can stand up to the elements. Plus, it looks great with its high-gloss finish!
- Wood signs are perfect for adding a rustic touch to your signage that will last through all kinds of weather conditions.
- PVC signs are great for outdoor and indoor use, as they’re waterproof and lightweight.
It is essential to consider the location of your signage when choosing a material. For example, if your signage is exposed to harsh elements, like rain or snow, you’ll need something that can stand up to it.
3. Ensure That Your Design Is Impactful and Memorable
When choosing the proper signage for your business, make sure the design is impactful and memorable. Consider how it will look in different light conditions or from different angles. The message should be easily readable, with font size and color contrasting. For example, if you choose a brightly lit background, use a darker font to ensure legibility. You can use imagery to draw in the attention of people passing by; choose something that reflects your business’s unique identity. Ensure correct spelling and typos, as this will give potential customers a correct impression.
Cut any clutter in the design and keep it simple, as too much information can be distracting. Pick graphics and fonts that are in keeping with your business’s style and personality.
Contact Dimensional Design for the best custom signage. We ensure your business’s exterior and interior signage stands out from the competition. Our goal is to create dynamic, eye-catching signs that attract customers and make a positive impression on potential clients.
