Product Display Design that Sells
HOW TO STAND OUT
Let’s be honest, we’ve all walked in the store for fruit and walked out with a box of little Debbie’s. In that moment, you convinced yourself you needed that delicious artificial pastry. Despite the simplicity of the box design, the bold colorful graphics and placement are all strategic. Now think big scale. Your product is competing on the shelf with several alternatives. Your business has spent blood, sweat, and tears crafting an intuitive product. You know it works great but realistically, it may not be as attractive as those little Debbie’s. Creating an effective POP display is as critical as the product itself to get customers to notice.
When designing a product display, first know your competitors and target audience. Take the time to visit different stores to see what other displays successfully incorporate and what you’re up against. The number one goal of a product display is obviously to sell the product. The second goal that is more difficult to measure is increasing brand awareness. Maybe that customer doesn’t purchase your product today, but they pull up your website or social media to learn more when 60 seconds prior they didn’t even know your name. Product displays aim to inspire not just sales but curiosity.
COST EFFECTIVE DISPLAYS
If you’re reading this, you probably already agree that a creative product display will increase revenue and brand awareness, but then there’s the matter of budget. You want to wow your customers and look the best against your competition but your budget sets limitations. There’s a wide variety of economical material options that allow creative freedom to accomplish your goals. You first need to prioritize the top features to include in the display because realistically, you may not be able to financially hit every bullet. point. This DiversiTech condensate counter-top display is a great example that includes clean, branded graphics with the ability to test the advertised product.
The value and quality of your display should reflect your competition, company recognition, and display location.
At first glance, your display should leave a lasting impression. Get creative with the structure using branded colors and unique shapes. Your logo doesn’t have to the be only factor that identifies your brand on the display. For example, this suntan lotion display speaks to their audience by displaying the product in a beach-themed chair. By using the beach chair, the stand itself reflects the theme of the company product before the customer even has to read the details.
The most useful displays include customer engagement with the product. In the era of abundant visual stimuli, it’s critical to implement interactive techniques to hold customer attention. The Halco Lighting display utilizes the product itself as a visual and interactive component. Customers can test different functionalities of the pool splash light firsthand with the promoted controller. The simplicity of the design, using transparent graphic on acrylic to mimic water, makes it easy to quickly understand the product capabilities in a stylish method. Depending on the allotted space, limitations can make it tricky to create an immersive experience, but the more a viewer can test your product in store, the more likely they will buy the product.
Latest it’s important the display initiates an action, either buying the product or leading them to your website. You want your brand impression to walk out the door with the customer, just like those Debbie’s.