The Benefits of Using LED Lights For Displays

Optimizing your POP displays is an art form. And you need a way to stand out from the competition if you want more foot traffic and sales.

Luckily, custom retail displays will show your customers that you’re unique while drawing them in and demonstrating the value of your products.

In this article, we’ll talk about the benefits of LED lighting displays and how they can take your POP, custom tradeshow booth, or video content to the next level:

Energy Efficiency

LEDs use 75% less energy than traditional lighting. That means that you’re able to save on electricity and replace bulbs. Furthermore, you don’t need to worry about harming the environment.

Versatility

LED lighting displays are directional. That means you don’t have to use a diffuser. Instead, just point the light where you want it to cover your entire display without bothering your customers’ eyes.

What’s more, LEDs can operate just fine in hot or cold conditions. They don’t need to “warm up” and it doesn’t matter if you turn them on and off several times. This versatility is key in using them around your display and reusing them in the future.

Cost Savings

LED lights are very durable. It’s much more difficult to break an LED than a light bulb. Therefore, you don’t have to replace it as often. In addition, they are designed to last 25 times longer than traditional bulbs which burn out fast.

Attract Foot Traffic

Getting attention is the first step in ensuring you make more sales. LEDs can be switched on to virtually any color combination you can think of.

You can use unique hues to draw attention. Furthermore, you can match your branding with the LEDs so the entire customer experience is seamless from start to finish.

You can even make signs and lettering with the right programming and LED setup. Bad lighting is worse than having zero lighting. So the ability to adjust to your display needs is key.

Low Heat Emission

You don’t want to make customers or employees uncomfortable while in your store or near your show display. This will repel away potential sales and team members. Instead, maintain comfort by using LEDs in your displays which give off very little heat.

Conclusion

The benefits of using LED lights for display designs are endless. From cost savings, to improved aesthetics, to product elevation — and LED display puts you a step above the rest.