Dimensional Design - Custom Trade Show Displays & Corporate Interior Design

The Psychology of Color in Branding You Trade Show Booth

When it comes to your display for trade shows, every detail matters. This is one of the best chances you will have to attract new customers and clients in a short period of time.

However, many companies focus only on the samples they give, their sales pitch, or their position in the event.

You can gain an advantage by thinking about color psychology and branding with regards to your trade show strategy.

Read More: What Makes Tradeshows An Unavoidable Part Of Your Business?

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Psychology Of Color In Branding

To understand color psychology for branding, you first have to understand that each color exists in relationships to other colors.

Color Wheel Basics

Starting with primary colors, you have red, blue, and yellow. Then, there are the secondary colors orange, green, and purple.

The secondary colors are simply mixtures of primary colors. And every other color possible comes from those basic combinations.

Typically, you want to think in terms of color palettes. These are similar colors that are derived from the same primary colors.

For instance, this is why purple hues look good alongside dark blues and light blues. But it also looks good with colors derived from red link pink or maroon.

Trade Show Booths and Color Psychology

There are a few important factors to consider when choosing the colors for your trade show display:


At the end of the day, your brand is the most powerful marketing tool you have. Obviously, you must remain as consistent with your branding as possible.

Wherever possible, include your Logo and other brand images with your trade show booth display. However, that does not mean that all the colors must match your brand palette.

Color Psychology

Certain colors have unique psychological associations. This is what makes the use of specific colors so powerful in your marketing. For instance:

  • Blue – calming, trustworthy, sanitary
  • Purple – unique, mystic, nurturing
  • Green – healthy, reliable, peaceful
  • Red – exciting, passionate, dangerous, extreme
  • Orange – different, new, odd, bright
  • Yellow – warm, electric, intense, organic

Matching the Event

If you are at a medical trade show, then blues, grays, and other neutrals are a good choice. However, if you are selling party supplies, then bright neon colors would be appropriate.

Cross check your trade booth display colors with the nature of the event you’re attending. Don’t be afraid to use different colors for each event. LEDs are an easy way to accomplish this since you can change them at a moment’s notice.

In Conclusion

Choosing the right colors for your trade show is key for attracting the right customers. By using LEDs and signs, you can customize your color palette to enhance your trade booth marketing and increase sales quickly.