Launching a new product into an already saturated market can be an overwhelming task. Dimensional Design was approached by NyloBoard, an innovative new decking material, to help them tackle this. We were asked to create a comprehensive marketing program to educate and impress once their product was put directly in front of distributors, installers, and end-users.
1. Develop a comprehensive marketing program
2. Create a more significant presence at trade shows
3. Successfully launch a new product into a saturated market
Quite often, there are instances where a client needs help in marketing when starting their business from the ground up. This was the case with Nyloboard, a manufacturer of ecofriendly and durable outdoor decking material made out of recycled carpet. Working closely with their sales and marketing team, Dimensional Design created exhibits, displays, and brochures that positioned NyloBoard as a cost-effective competitor with an improved environmental impact.
To cover multiple bases within the sales world, we designed and constructed several different displays, floor standing, countertop and portable, to showcase their unique material among all provided atmospheres. Wholesale showrooms as well as product representatives utilized these displays to inform and educate consumers.
At trade shows, Nylodeck created a noteworthy presence as well with a booths designed and produced by Dimensional Design. With raised flooring as well as a dramatic centerpiece all made from their decking material, the design was a show stopper. The 14-foot archway and waterfall centerpiece demonstrated Nylodeck’s product quality while making a statement. Working together to create a cohesive marketing strategy of exhibits, displays, and brochures helped boost NyloDeck’s brand into the future of decking.